Pamela Bianca Manalo, a native of Manila, was crowned Binibining Pilipinas 2009 – Universe at the Araneta Coliseum in Quezon City, on March 7, 2009. It was aired live over GMA channels nationwide with Paolo Bediones and Iza Calzado as hosts.
Pamela Bianca is the sister of Katherine Anne Manalo, Miss World 2002 Top 10 finalist and the niece of Nini Ramos, Miss International 1968 Top 15 semi-finalist. During the Bb. Pilipinas 2009 pageant she won awards including the Best in Swimsuit and some sponsors awards like Miss Natasha, Miss Philippine Airlines and Manila Bulletin Reader's Choice Award. At the end of the night she was crowned the new Binibining Pilipinas 2009 – Universe and have the rights to represent the Philippines in the Miss Universe 2009. The other winners were Melody Gersbach and Marie-Ann Umali for Miss International 2009 and Miss World 2009 respectively.